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Currently accepting new Projects & Work in 2023!

About Kerrie Hanafin

"Wonderfully unflappable"
"Client whisperer"
"Hawk eyes"

These are some of my favourite ways clients have described me.

I have a passion for making memories. Creating one off events and experiences that will have attendees saying "I can't wait to go back!"

My journey began at 14 years old where I spent most of my school days backstage and planning the stage management for the next theatre production or music showcase. Fast forward a few years and I studied BSc Sound Engineering and Production at Birmingham City University where I also volunteered for Oxfam and ArtsFest to help plan and run their city centre festivals, and then moved across to work as a sound engineer at various live music venues in Birmingham.

From there I moved back to my hometown London to pursue my Event Management career and landed at Brooklyn Bowl, a multi faceted 1,200 cap live music venue where I managed the large private hires and corporate events, working with clients such as AEG, Mastercard and Red Bull. After 'The Bowl' closed in 2017, I moved to 8 Northumberland Avenue where I built on my experience of corporate and private events and added seated dinners, experiential, technical conferences and weddings to my roster serving clients within a wide range of industries for over 5 years. During my time there, I helped to build the company by increasing the return rate, developing the processes, and managed and trained junior members of staff.

After an exciting and varied 8 year career, I became Freelance in 2023, and I can't wait to see what's next!

My core values are loyalty, freedom, excellence, compassion, and endurance.

My super power is being able to understand my clients core values, and what are trying to achieve, along with their key messages, and turning those goals into a reality, and in turn giving them the 5 star service that I strive to deliver every day.

In my spare time, you'll find me at gigs, exploring a new European city, or trying to defeat the final boss on the latest open world game!

Key Skills

Events & Project Management

Account Management & Customer Service

Digital Marketing & Design

Planning and Implementing new processes

Project budgeting and Financial reporting

Health and Safety regulations and reporting

Five star client service

Communication and Client Relations

Highly adaptable with the ability to learn new skills and systems quickly

Logistical and Creative Thinking

Analytical problem solving

Negotiation

Audio Visual Production

High skill set in software including:

Office365, GSuite, Salesforce, EventWorks, Wix, Hopin, Streamyard, Weezpay (Weezevent), Miro, Social Tables, ClickUp, Xero, Trello, Canva, Wordpress, Logic Pro, iMovie and Lightroom.

Professional Approach

Image by Diego PH
Kerri_colour.jpg

CV & Experience

Freelance Events Professional

Event Management | Festivals & Live Events | Hybrid & Virtual Events

January 2023 onwards


Freelance Senior Event Manager

8 Northumberland Avenue

July 2022 - Dec 2022

Returned to a previous senior role with 8 Northumberland Avenue planning and delivering complex and high profile corporate events of up to 1,000 guests within a creative and forward thinking central London venue, to assist in a busy period of growth. Managed the company's largest ever event. Trained and line managed new team members to help deliver events and operations to a high level of service.

Festival Promoter Liaison (VIP Groups & Merchandising Manager)

Standon Calling Festival

July 2022

Managing the advancing, on-site requirements and post-festival reporting for both a large VIP group with private campsite, and managing the artist merchandise acquisition and stand across the long weekend. Working closely with the festival promoter team, site team and other freelancers, as well as line managing members of staff.

Virtual and Hybrid Event Producer

Curate42

Oct 2020 - July 2022

Responsible for all aspects of the new Virtual and Hybrid Event department, quoting, planning and delivering complex large scale branded virtual corporate events to a worldwide audience, across multiple industries.


Key Achievements

  • Spearheading the successful creation of a new virtual events department.

  • Transitioning from physical events to virtual seamlessly, whilst adapting and learning new software and technologies in a short timeframe in a rapidly developing industry.

  • Managing very successful worldwide events including Space Defence, Global Air Chiefs Conference alongside the MOD and RAF, and events for Westminster City Council, working alongside very high level ministers and MPs.


Responsibilities

  • Full virtual and hybrid event management from inception through to delivery, as the consultant to guide and strategise with clients on best practices and options based on their brief to achieve their goals in a new emerging digital sector for events.

  • Project managing each event with weekly meetings and providing clients with detailed updates and reports.

  • Bespoke design and implementation of mini website platforms used for hosting live streams.

  • Finding creative new technology and products to enhance events based on clients requirements, such as audio/video spatial rooms for networking.

  • Sourcing, briefing and managing external suppliers (AV, ticketing, virtual platforms, freelance technicians, designers) to pre-determined deadlines. Collation of assets for upload, scheduling onboarding, preparing speaker briefs, communications with high level speakers, shareholders and sponsors, generating sponsor ROI packs, collating and exporting post event data, raising invoices.

  • Generating budgets and quotes, and updating internal budgets to ensure profit margins are in line with KPIs

  • Awareness and implementation of localised web security functions such as GDPR and data protection.

Senior Event Manager

8 Northumberland Avenue

May 2017 - Oct 2020

Responsible for planning and delivering complex corporate events of up to 1,000 guests within a creative and forward thinking central London venue. Events included Award Ceremonies, Dinners, Experiential, Conferences, Fashion shows, Filming and Weddings.


Key Achievements

  • Managing a successful and varied event portfolio of £1.6m each year, with budgets of up to £200,000 per event.

  • Managed the largest and most complex event in the company’s history with 100% positive feedback across all markers.

  • Spearheading client management and 5* projects by building and maintaining strong relationships and increasing event repeat rate to 40% YOY return, exceeding client expectations, and providing exceptional service and execution.


Responsibilities

  • Full event management by supporting clients from contract to completion, to plan and book registration, ticketing, operations, catering, production, look and feel, guest flow, logistics, H&S, marketing, décor, staffing, entertainment, talent and all external suppliers.

  • Co-management of Event Coordinator and Event Assistant

  • On site event management as the point of contact between the clients and various internal venue teams.

  • Creative event design to support clients brief and finding ‘out of the box’ solutions to the seemingly impossible, such as bespoke menus, event enhancing 3D and VR technology.

  • Working closely with Directors, COO and department heads to frequently report updates to finance, operations, staffing, clients and process.

  • Implementing and managing client engagement and relation strategies. Reporting to directors on service feedback and suggesting improvements and new strategies.

  • Implementing processes and procedures to boost productivity and client service.

  • Administration including raising invoices, checking payments, updating budgets and P&L reports for each event.

  • Health and Safety provisions including including RAMS, PLI, PAT certs, and TEN’s.

Event Manager

Brooklyn Bowl London

2014 - 2017

Responsible for the planning and delivery of large corporate and consumer events of up to 1,200 guests within a new and multi faceted live music venue. Events include Exclusive Parties, Live music, Brand events, Conferences and Filming. Clients include AEG, Facebook, Bauer Media, MasterCard for The Brits, Coca Cola, Red Bull, WWE and Barclays.


Achievements and Responsibilities

  • Planned and managed over 400 successful events with budgets of up to £90,000

  • Built the Events Department from the ground up by designing and implementing new Processes, Templates, and Function Sheets, Event Brochures, Packages and Menus to be competitive within the market and to boost sales.

  • Exceeded all Sales targets, and increased sales revenue by 117% between 2014 and 2016.

  • Planned registration, ticketing, catering, production, logistics, H&S, marketing, décor, staffing, entertainment, talent, and external suppliers, and was point of contact on site.

Volunteering & Internships

2012 - 2023

Festival Volunteer, GDIF, Festival.org (2021)

Events Intern, Bauer Media, London (2013)

Festival Production Co-ordinator, Oxjam Festival, Birmingham (2013)

Festival Venue Officer, Artsfest, Birmingham (2012)



Training & Qualifications

First Aid - Emergency First Aid at Work

Fire Marshal, Fire Safety Awareness, Working at Height (inc ladders), Manual Handling, Slips and trips

COSHH (Hospitality Industry)

Food Safety - Level 2

Clear Enhanced DBS Certificate

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